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Data Shows Lonzo Ball, Big Baller Brand Were Social Media Buzz Winners Around NBA Draft

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the Draft, there were more than 20,000 organic social posts that captured conversation specifically about the player and/or the family business. Nielsen estimates that BBB earned more than $150,000 in sponsorship exposure from those posts alone. “Ball and Los Angeles Lakers related social conversations earned significantly more social chatter than the rest of the top five draft picks in relation to their new respective team,” said Nielsen Sports North America Head of Digital & Social Rajiv Khanna. "These conversations earned more buzz in both volume of posts and impressions than the next four draft picks combined in both categories." The Draft also was the No. 1 most-social TV program of the night, according to Nielsen Social. There were 4.2 million social media interactions across Facebook and Twitter from 1.8 million people in the U.S. related to the Draft.

PLAYERS WITH SOCIAL MEDIA BUZZ AROUND NBA DRAFT
PLAYER
TEAM
POSTS
IMPRESSIONS
G Lonzo Ball
Lakers
268,000
1.2 billion
G Markelle Fultz
76ers
34,000
540 million
F Jayson Tatum
Celtics
60,000
260 million
F Josh Jackson
Suns
29,000
231 million
G De'Aaron Fox
Kings
35,000
121 million

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