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Fox Partners With Facebook To Air UEFA Champions League Games In '17-18 Season

Fox Sports will enter a "partnership with Facebook to broadcast a slate" of UEFA Champions League games during the '17-18 season free of charge, even as Fox "enters its final season of broadcasting" the tournament before Turner takes over the rights, according to Jonathan Tannenwald of PHILLY.com. Games will be "carried in English and Spanish through the Fox Sports and Fox Deportes pages, respectively." The package of games will "feature two on each group-stage match day, which encompasses a Tuesday and a Wednesday," and fans can expect to see one game on Facebook on "each of those days." The deal also includes "four round-of-16 games and four quarterfinals." Fox previously has distributed Champions League games through its paid subscription streaming service, which "used to be called Fox Soccer 2 Go and has been rebranded as Fox Soccer Match Pass." It is "not known yet exactly which Champions League games Facebook will carry." Facebook Head of Global Sports Partnerships Dan Reed said, "This collaboration unlocks new distribution for Fox, giving the network a national platform for matches that won't always be televised." Facebook’s deal is its "third for live soccer rights." It "previously struck two agreements with Univision: one for English-language simulcasts of the network’s marquee Mexican league games, and one for English-language simulcasts" of the net’s MLS broadcasts (PHILLY.com, 6/27). In N.Y., Jacob Sonenshine notes financial details of the agreement "have not been disclosed." Streaming soccer is "quickly becoming an important piece to Facebook’s strategy, as it is the most followed sport on the network." Data shows that Facebook users "crave soccer content" (N.Y. POST, 6/28).

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