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MLB Giants Tickets Struggling On Resale Markets Due To Team's Poor Performance

With the MLB Giants' record currently at 27-51, fans who "not long ago had to pay steep prices to attend games at AT&T Park can buy tickets on the resale market for as low as half the price of a stadium beer," according to Henry Schulman of the S.F. CHRONICLE. Great seats "suddenly are downright cheap." Upper-deck tickets to Friday's Mets-Giants game were available Thursday for $6 on StubHub -- the minimum that MLB "allows tickets to be sold on its partner resale site." Giants Senior VP/Ticket Sales & Services Russ Stanley said, "There's definitely a softening in the secondary and even the primary markets." The Giants have been "one of the hottest tickets" in MLB, having won three World Series titles since since '10. Entering Friday, they had played 521 consecutive home games, dating to Oct. 1, 2010, "in front of what they consider sellout crowds, the second-longest streak" in MLB history. Stanley said that the six games on the Giants' current homestand "will sell out as well," but he acknowledged that he and his staff "'definitely have our work cut out for us, and we will have to be creative' to maintain the streak during less desirable games later this season." Stanley: "A lot of these games are going to go down to the wire." The Giants are "largely insulated financially from the drop in demand because they sold 31,000 season tickets before the team played a regular-season game." AT&T Park's official capacity is 41,500, and "many of the 10,500 individual tickets for each game were sold in the winter and spring as well" (SFCHRONICLE.com, 6/24).

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