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Patriots Owner Robert Kraft Says Future Of NFL Broadcasts Will Be In OTT Deals

Patriots Owner Robert Kraft said that the future of NFL broadcasts is in "'over the top' deals like the livestreaming agreement the NFL signed with Amazon this spring," according to Claire Atkinson of the N.Y. POST. Kraft said, "There has been a dramatic shift. This year we’re with Amazon and for us the future is OTT." He added, "We’ll be very interested to see how Amazon goes as it’s behind the paywall. The thing we have to be careful of is millennials. They don’t watch TV, they don’t have TVs or subscribe to cable. So we have to bring that audience in. Partly it’s done through fantasy games and linking to that. Over-the-top is a great opportunity." Kraft said that he would also "like to see the NFL expand internationally, a goal that the league has yet to fully realize." Kraft: "Now we play four games a year in London and sell tickets to 80,000 people and we’re going to have a team in London. We’re playing the Raiders in Mexico and have plans to play in Germany, Canada and Brazil and China. I don’t know why not France?" (NYPOST.com, 6/23).

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