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Marketing and Sponsorship

Open For Business: McGregor Not Limited To Reebok Apparel For Mayweather Fight

Audie Attar, the manager for UFC fighter Conor McGregor, indicated his client is a "free agent as it relates to athletic apparel" for the upcoming fight against Floyd Mayweather Jr. on Aug. 26. Attar yesterday appeared on "The MMA Hour" podcast and said, "We let a lot of our deals lapse so there are a lot of open categories that we’ve been negotiating with brands, including Reebok. We’ll see how that all plays out.” Fighters are required to wear Reebok apparel during UFC-sanctioned events, but the Mayweather fight is a boxing match outside of the MMA promotion's jurisdiction. Podcast host Ariel Helwani said, "I can’t even imagine the offers that are coming your way now for this. He’s a free agent for this! That might be your greatest coup of them all.” Attar: “It’s definitely a great opportunity” (“The MMA Hour,” MMAFIGHTING.com, 6/19).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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