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Marketing and Sponsorship

Former NBAer Rashad McCants To Wear Big Baller Brand's Signature Shoe In BIG3 Games

Former NBAer Rashad McCants will "now become the first pro-athlete not related to LaVar Ball to wear Big Baller Brand's signature sneakers in a professional game" when the Ice Cube-backed BIG3 basketball league debuts on June 25, according to Marissa Payne of the WASHINGTON POST. McCants, referring to the $495 shoes released last month, said, "I'm gonna be wearing those ZO2's when the BIG3 kicks off." McCants said he admired Ball's "entrepreneurship," because he is "challenging the status quo." McCants: "He's opening up a whole new lane to everyone to realize that you can do your own thing. You don't have to go sign with Nike; you don't have to go sign with Under Armour; you can use your own shoe and wear your own shoe, and I was a big proponent of that." He added, "I'm gonna be supporting (Big Baller Brand) full-strength" (WASHINGTON POST, 6/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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