SBD/June 19, 2017/Marketing and Sponsorship

Former NBAer Rashad McCants To Wear Big Baller Brand's Signature Shoe In BIG3 Games

McCants said he respects LaVar Ball for wanting to challenge the status quo
Former NBAer Rashad McCants will "now become the first pro-athlete not related to LaVar Ball to wear Big Baller Brand's signature sneakers in a professional game" when the Ice Cube-backed BIG3 basketball league debuts on June 25, according to Marissa Payne of the WASHINGTON POST. McCants, referring to the $495 shoes released last month, said, "I'm gonna be wearing those ZO2's when the BIG3 kicks off." McCants said he admired Ball's "entrepreneurship," because he is "challenging the status quo." McCants: "He's opening up a whole new lane to everyone to realize that you can do your own thing. You don't have to go sign with Nike; you don't have to go sign with Under Armour; you can use your own shoe and wear your own shoe, and I was a big proponent of that." He added, "I'm gonna be supporting (Big Baller Brand) full-strength" (WASHINGTON POST, 6/16).
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