SBD/June 16, 2017/People and Pop Culture

Listen To The SMT Live "OTT Gets Personal" Podcast, Available Now On

Click here to listen to the SMT Live Podcast -- “OTT Gets Personal.”  This is the second episode that looks at the fast-changing world of OTT programming and marketing and comes after “OTT Goes Global” that was presented earlier this year. In “OTT Goes Personal,” you will hear how these organizations are personalizing content to attract new viewers, and their strategies on making their product standout in the marketplace, reducing churn and maintaining subscribers. The discussion is moderated by SBJ/SBD Exec Editor ABE MADKOUR and participants include Big Ten Network Senior VP/Programming & Digital Media MICHAEL CALDERON, Univision Senior VP/Products & Technology SCOTT LEVINE, NeuLion Exec VP & co-Founder CHRIS WAGNER and Tennis Channel Head of Digital Media & Business Development ADAM WARE.
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