SBD/June 16, 2017/Media

Consumption, Reach Continues To Trend Down For Digital Sports Media Outlets

The digital sports media category in May continued its extended decline in consumption and reach that has marked much of ’17 so far. Monthly multiplatform comScore data showed a total sports audience reach of 174.3 million and an average content consumption of 91.8 minutes per user during the month. The reach figure is down 3% from last month and down 1% from May of last year. The latest consumption figure, meanwhile, is down 7% from April and down 23% from the same month last year. It is the second-lowest such sports consumption figure in any month since February ’15. The downward trend in digital sports media consumption follows similar declines in every month this year with the exception of March. ESPN led all sports entities for the ninth straight month and 38th time in the last 39 months. However, its total reach of 73.6 million uniques marked the lowest figure to lead the category since July ’15.

RANK
SITE
UNIQUES (000)
1
ESPN
73,632
2
Fox Sports-SI Group-Perform Media*
59,789
3
Yahoo Sports-NBC Sports Network**
51,366
4
CBS Sports ***
50,135
5
Bleacher Report-Turner Sports Network^
46,749
6
USA Today Sports Media Group^^
46,569
7
SB Nation
41,514
8
MLB
36,697
9
NFL Internet Group
24,015
10
MSN Sports
16,459
11
Minute Media#
14,748
12
Active.com sites
11,250
13
NHL Network
11,244
14
Deadspin.com
8,891
15
Complex Sports
8,581

NOTES: * = Includes 120 Sports, National Football Post, The FanSided Network and Sporting News.  ** = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel. *** = Includes 247Sports.com, MaxPreps and Scout Media. ^ = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. # = Includes The Spun.
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