SBD/June 16, 2017/Media

Audience Analysis: Belmont Hits Multiyear Low; U.S.-Mexico Qualifier Big For Univision, FS1

NBC last Saturday afternoon drew 4.92 million viewers for the race segment of the Belmont Stakes, marking the event’s lowest figure since ’10, when ABC averaged 4.74 million viewers. There were two races in that time frame that featured horses seeking the Triple Crown (’15 and ’14). This year’s race also was without the Kentucky Derby winner and Preakness winner. Last year, NBC averaged 5.83 million viewers for the race.

BELMONT STAKES AUDIENCE TREND ON NBC
YEAR
VIEWERS (000)
WINNER
'17
4,923
Tapwrit
'16
5,830
Creator
  '15*
18,600
American Pharoah
  '14*
20,600
Tonalist
'13
7,000
Malice Palice

CHART NOTE: * = Race had a horse seeking Triple Crown.

A TALE OF TWO CITIES
: Cleveland-Akron continued to be the top-rated market during the NBA Finals on ABC this year, but the gap with the S.F.-Oakland-San Jose market was closer than it was in ’16 and ’15 for the first two Warriors-Cavaliers matchups. Cleveland-Akron led with a 34.7 local rating for the five-game series, down from a 38.8 for the seven-game series last year, and down from a 43.7 in ’15, which was LeBron James’ first season back with the Cavs. The 34.7 was above the 33.3 for the Bay Area this year, which was lower than the region’s 34.1 rating last year. Columbus, Ohio, has remained No. 3 for the Finals each of the past three seasons. Meanwhile, NBA TV during the Finals this year averaged 270,000 viewers for postgame coverage, marking an all-time best for the league-owned net. That figure is up 5% from last year.

LOCAL RATINGS TREND FOR NBA FINALS ON ABC (WARRIORS-CAVALIERS)
'17
'16
'15
Cleveland-Akron (34.7)
Cleveland-Akron (38.8)
Cleveland-Akron (43.7)
S.F.-Oakland-San Jose (33.3)
S.F.-Oakland-San Jose ( 34.1)
S.F.-Oakland-San Jose (32.8)
Columbus (19.9)
Columbus (20.3)
Columbus (23.4)
Memphis (18.0)
Sacramento (19.1)
Memphis (19.5)
Atlanta (17.0)
Miami-Ft. Lauderdale (18.5)
Sacramento (22.0)


NATION BUILDING
: The U.S.-Mexico FIFA World Cup qualifier was a big win for both FS1 and Univision last Sunday night. Univision, with a simulcast on Univision Deportes, averaged 4.5 million viewers for the match portion of the game (no pre-game included), marking the best soccer audience on any net this year to date and best audience for any World Cup qualifier since the same matchup drew 4.6 million viewers on UniMas in March ’13. Meanwhile, FS1 drew 2.3 million viewers for its broadcast of the match, marking the net’s best soccer qualifer yet and sixth-best soccer audience all-time. The soccer match, along with a Monster Energy NASCAR Cup race and NHRA Mello Yello Drag Racing event, led to FS1’s third best Sunday total-day audience on record, and 15th best day overall.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Finals: Warriors-Cavaliers:
 Game 3
6/7
ABC
8:59-11:53pm
11.3
20,099
NBA Finals: Warriors-Cavaliers:
Game 4
6/9
ABC
8:59pm-12:10am
10.7
19,013
NHL Stanley Cup Final:
Penguins-Predators: Game 6
6/11
NBC
8:11-11:18pm
3.9
6,985
NHL Stanley Cup Final:
Penguins-Predators: Game 4
6/5
NBC
8:09-11:09pm
3.2
5,655
Belmont Stakes (race segment)
6/10
NBC
6:11-7:00pm
3.2
4,923
FIFA World Cup qualifier:
U.S.-Mexico*
6/11
Univision/
UDN
8:30-10:28pm
n/a
4,500
NHL Stanley Cup Final:
Penguins-Predators: Game 5
6/8
NBC
8:10-11:00pm
2.6
4,382
Monster Energy NASCAR
Cup Series: Pocono 400
6/11
FS1
3:00-6:48pm
2.2
3,557
FIFA World Cup qualifier:
Mexico-Honduras
6/8
UniMas
10:00pm-12:00am
n/a
2,691
MLB: (regional)
6/10
Fox
7:13-10:35pm
1.5
2,311
PGA Tour: FedEx St. Jude
Classic: Final Round
6/11
CBS
3:00-6:00pm
1.5
2,308
FIFA World Cup qualifier:
U.S.-Mexico
6/11
FS1
8:30-10:33pm
n/a
2,300
College Softball World Series:
Oklahoma-Florida: Game 2
6/6
ESPN
8:00-10:35pm
n/a
1,742
College Softball World Series:
Oklahoma-Florida: Game 1
6/5
ESPN
7:00pm-12:40am
n/a
1,634
NHRA Mello Yello Drag Racing:
Englishtown (taped)
6/11
FS1
6:48-7:30pm
1.0
1,623
PGA Tour: FedEx St. Jude
Classic: Third Round
6/10
CBS
3:00-6:00pm
1.1
1,613
French Open: men's final:
Rafael Nadal-Stan Wawrinka
6/11
NBC
9:00am-1:45pm
1.1
1,583
NASCAR Xfinity Series:
Pocono Green 250
6/10
Fox
1:15-3:15pm
1.0
1,479
MLB: Tigers-Red Sox
6/11
ESPN
8:00pm-12:17am
0.9
1,315
"NASCAR RaceDay"
6/11
FS1
1:30-3:00pm
n/a
1,218
F1: Grand Prix of Canada
6/11
NBC
2:00-4:00pm
0.8
1,200
French Open: women's final:
Jelena Ostapenko-Simona Halep
6/10
NBC
9:00am-2:26pm
0.7
1,061
FIFA World Cup qualifier:
U.S.-Trinidad & Tobago
6/8
UniMas
8:00-9:52pm
n/a
1,026
UFC Fight Night:
Mark Hunt def. Derrick Lewis
6/10
FS1
10:00pm-12:59am
0.6
923
MLB: Dodgers-Nationals
6/5
ESPN
12:40-1:19am
n/a
870
"NBA Countdown"
6/9
ESPN
8:00-8:30pm
n/a
868
Soccer: Women's friendly:
U.S.-Norway
6/11
Fox
1:00-3:00pm
0.5
778
AVP: New York City Open
6/11
NBC
4:30-6:00pm
0.4
657
"VEX Robotics
World Championship"
6/11
CBS
2:00-3:00pm
0.4
550
Lucas Oil Off Road Racing Series
6/10
CBS
2:00-3:00pm
0.3
489
"World of X Games:
WSL Rio Pro"
6/10
ABC
4:00-5:00pm
0.4
472

CHART NOTE: * = Game was simulcast on Univision Deportes.

Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug