SBD/June 16, 2017/Marketing and Sponsorship

Bulls G Dwyane Wade Continues To Grow His Already Extensive Fashion Collection

Wade joined Naked underwear brand in '15, becoming its first celebrity endorser
Bulls G Dwyane Wade continues to make inroads in the fashion industry, as he has lines for "ties, socks, underwear, shoes and athletic apparel, and that’s not including his recent capsule collection collaboration with DSquared2," according to Rohan Nadkarni of SI.com. Each line is "carefully put together before it hits the market." Wade has a signature shoe with Li-Ning, and he discusses with Portland-based designer Eric Miller "silhouettes, materials and more before Miller comes back with a look for the shoe." For everything else Li-Ning, including his lifestyle shoes and apparel line, Wade "works diligently with a team in China, where he is immensely popular." One of Wade’s "most successful accessory lines" is Stance Socks line. Stance Socks Exec VP/Business Development Clarke Miyasaki said that Wade was at the "top of their list when the company wanted to partner with an NBA player." Nadkarni noted Wade "begins the design process 13 to 16 months before the collection will hit stores." The two parties will typically go "back and forth a few times before the designs are settled, with the ultimate goal being to reflect Wade's style." Wade has "earned respect within the fashion world," though he "insists he has a long way to go before you can wear a Dwyane Wade suit" (SI.com, 6/14).
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