Menu
Marketing and Sponsorship

Marketplace Roundup

In N.Y., Micah Maidenberg notes Nike "is not giving up on its physical stores" despite move its focus more toward online shopping. The company will use its stores to try to "foster relationships with customers and further link the shops to its digital efforts." Nike will also try to "speed up how quickly it designs and works with its suppliers to deliver new gear." The company wants to "cut its product-creation cycle time in half." Retailers have "found success by continually delivering fresh products to its physical and online stores" (N.Y. TIMES, 6/16). CNBC's Sara Eisen said Nike's refocused efforts are "confirmation that growth has slowed down and is slowing at Nike, and that Nike hasn't been fast and adept at keeping up with consumer changes and styles and habits" ("Closing Bell," CNBC, 6/15).

AMONG THE STARS
: In Michigan, Edward Pevos noted former NFLer Calvin Johnson "appears in a new ad for the upcoming 'Transformers' movie." In the spot Johnson's Megatron nickname "comes back to haunt him in everyday life." Megatron in the film is the leader of the evil Decepticons. "Transformers: The Last Knight," which was "partially shot in and around Metro Detroit," hits theaters on Wednesday (MLIVE.com, 6/15).

WHERE'S THE BEEF?
In Boston, Olivia Vanni noted last minute Father's Day shoppers can listen to a suggestion from Patriots TE Rob Gronkowski, "give dad a tie made entirely out of dried meat." Gronkowski and Seahawks CB Richard Sherman released videos titled "Father's Day Moments" in "collaboration with jerky company Oberto." In both videos they "explain all the reasons their dads ... deserve the gift of delicious dehydrated cow flesh" (BOSTON HERALD, 6/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/16/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/16/Marketing-and-Sponsorship/Roundup.aspx

CLOSE