SBD/June 16, 2017/Leagues and Governing Bodies

UFC Could Use Mayweather-McGregor To Promote Other High Profile Fights

Amanda Nunes will defend the women’s bantamweight title in UFC 213 next month
The UFC could use the "crush of mainstream attention" that comes with the Floyd Mayweather Jr.-Conor McGregor fight to "push the action set to take place in the Octagon between now and then and reflect some of that spotlight on the current stars of the organization," according to E. Spencer Kyte of the Vancouver PROVINCE. UFC President Dana White is "sure to be front-and-centre during the next couple months, answering questions about how the fight came together and whatnot on various major platforms." That is when UFC can "plug Amanda Nunes ... defending the women’s bantamweight title against Valentina Shevchenko in the main event of UFC 213" and "push one of the biggest rematches in UFC history when Daniel Cormier and Jon Jones finally run it back at UFC 214 in Anaheim." Mayweather-McGregor can be a "Trojan Horse that provides the UFC with an opportunity to use the massive amount of attention heading its way to promote the nine events on the schedule between now and Aug. 26 and tell people who they need to tune in to see and why." It is something the UFC has "struggled with in the past." Rather than just "allowing the Mayweather-McGregor fight to swallow up all the oxygen in the room and overshadow everything else going on in the company the rest of the year," UFC can use the attention it brings to "give some love to the men and women who are still stepping into the Octagon and competing under the UFC banner" (Vancouver PROVINCE, 6/16).
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