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Marketing and Sponsorship

Activating Beast Mode: Marshawn Lynch's Raiders Jersey Tops NFL Player Sales In May

Raiders RB Marshawn Lynch had the "No. 1 selling jersey in May" on NFLShop.com and was the "top buy in more than a dozen states, mostly on the west coast," according to Michael-Shawn Dugar of SEATTLEPI.com. Lynch's No. 24 was also the "most popular jersey in Iowa, Indiana and Kansas." Lynch ranks ahead of Patriots QB Tom Brady, Cowboys QB Dak Prescott and Cowboys RB Ezekiel Elliott (SEATTLEPI.com, 6/12). In L.A., Chuck Schilken notes free agent QB Colin Kaepernick has "yet to land a job with another team," but his jersey with the 49ers was the "17th bestselling jersey in May." His jersey "ranks eighth in sales" among QBs, placing higher than the Falcons' Matt Ryan, Seahawks' Russell Wilson, Panthers' Cam Newton and Saints' Drew Brees. At one point last fall, Kaepernick's jersey "ranked as high as No. 5 in league sales" (L.A. TIMES, 6/13). Pro Football Talk's Mike Florio said of Kaepernick's jersey sales, "There's so much talk about the negativity Kaepernick would bring to a team. No one ever mentions the positivity he would bring to a team. You slap him in a new team's jersey, they are going to sell, they are going to sell. Maybe all of the fans that you would potentially turn off are going to be balanced out or surpassed by the new fans you would attract, and last time I checked, these businesses are for profit and in the business of making as much money as possible" ("PFT," NBCSN, 6/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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