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Ironman Parent Company World Triathlon Corp. Acquires Rock 'N' Roll Marathons

Ironman owner World Triathlon Corp. has acquired the Rock ’n’ Roll Marathon series. With the deal, WTC adds 29 annual running events, including seven outside the U.S., to its growing stable of participatory endurance properties. Terms are not known. Spokespersons for Ironman and the Competitor Group did not reply to messages seeking comment. The deal is not entirely unexpected. Since Dalian Wanda Group acquired the WTC in '15, it has been using a global roll-up strategy in pursuit of bigger global market share in the highly fragmented race business. In April, WTC CEO Andrew Messick told SBJ that Rock 'n' Roll was a potential acquisition target. In '12, Calera Capital acquired the Competitor Group, owner of the Rock 'n Roll series, in a deal valuing the company at $250M. Since then, Competitor Group has divested triathlon properties and returned focus to its core running business, CEO Josh Furrow said in March (Fischer & Kaplan, Staff Writers). In N.Y., Joe Drape notes the Wanda Sports arm of Dalian Wanda already "owns or operates more than 20 running races worldwide, including the Singapore Marathon, the Auckland Marathon and Marathon Bordeaux." The Rock 'n' Roll Marathon series "brings a festive, block-party vibe to competitive running and attracts more than 600,000 athletes a year in eight international races and 22 major markets" in the U.S. (NYTIMES.com, 6/2).

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