Menu
Marketing and Sponsorship

GM's Deal At Little Caesars Arena Includes Heavy Branding For Chevrolet Vehicles

General Motors on Thursday announced a deal with Olympia Entertainment to "make Chevrolet the official vehicle brand of Little Caesars Arena," according to Melissa Burden of the DETROIT NEWS. Chevy has "been the official vehicle brand" of the Red Wings since '15. The sponsorship "includes Chevrolet branding on the arena’s northeast entrance," as well as for the Chevrolet Plaza outdoor event space on the arena’s west side that "will include a large video screen for concert and community programs." The Chevy logo "will get a home in many key locations, including on the ice." GM would "not disclose the length of its contract, nor how much it is spending on the deal." As part of its longstanding relationship between GM and Olympia, Chevy has "held the rights to showcasing its vehicles at Comerica Park, home to the Tigers, including putting two vehicles atop the fountain at Comerica each year" (DETROITNEWS.com, 5/25). AUTOMOTIVE NEWS' Katie Buda noted before Chevy, Fiat Chrysler "held a sponsorship deal" with the Red Wings for its Ram truck (AUTONEWS.com, 5/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/26/Marketing-and-Sponsorship/Chevy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/26/Marketing-and-Sponsorship/Chevy.aspx

CLOSE