Menu
Sports Business Awards

Sports Business Awards: Intel Wins Best In Sports Techonology

At the '16 Consumer Electronics Show, Intel announced its plans to use sports as a platform to show the world what its products can do. Sixteen head-turning months later, the company won Best in Sports Technology for the first time at the Sports Business Awards. Intel Sports Group GM James Carwana called it an “incredible honor,” because, paraphrasing former NBA Commissioner David Stern, sports are a “canary in the coal mine” for the rest of society. "What we're trying to create here is the next generation, the next way to capture reality,” Carwana said. “Today, we capture reality with cameras, with video cameras. It’s essentially taking pictures -- 30 pictures per second, 60, or 90, with more pixels. Volumetric technology, though, can represent the next step to fundamentally go anywhere in the medium and experience it in true depth. It’s something we think can start with sport and the future grows broad from there." Intel’s 360-degree camera replay capabilities were demonstrated for viewers in major events like the Super Bowl, the MLB All-Star Game and the Super Bowl ad featuring Tom Brady. But, Carwana said, the moment he recalled backstage shortly after winning the award was a fairly routine moment during a Cavaliers broadcast when the announcers seamlessly integrated the replay technology into their analysis. “It’s one thing to be used in a tent pole event, it's another thing to be used when you're not even thinking about it,” Carwana said. “To me, the day-to-day usage, that’s the goal. Don’t get me wrong, inclusion in the Super Bowl, inclusion in the All-Star Game is amazing, but it's when people aren't thinking and they use the technology as a tool, like a Telestrator -- that to me means that it's resonating."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/25/Sports-Business-Awards/Sports-Technology.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/25/Sports-Business-Awards/Sports-Technology.aspx

CLOSE