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Under Armour Unveils Sponsorship Of Boxer Gervonta Davis With Billboard Off I-95

Under Armour yesterday announced an endorsement deal with boxer Gervonta "Tank" Davis with a "brand-new billboard bearing his image" off I-95 in Baltimore, according to Jeff Barker of the Baltimore SUN. The billboard reads "Baltimore's Own" in "oversized block lettering alongside his name, 'World Champion Boxer'" and UA's logo. Davis, a Baltimore native who holds the World IBF junior lightweight title, has now "taken out" Michael Phelps on a "pair of local billboards that long featured pictures of the Olympic swimming champion." The billboards were "welcoming presents -- call them sign bonuses -- from Under Armour, which did not disclose terms of the sponsorship contract." Before Phelps, the billboards depicted former NFLer Ray Lewis. Davis joins other UA-signed boxers, including heavyweight champion Anthony Joshua and Canelo Álvarez. Barker notes UA is "looking to increase its global reach, and boxing is an international sport" (Baltimore SUN, 5/25).

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