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Marketing and Sponsorship

I Like The Sound Of That: Bose Signs Multiyear Extension Of NFL Sponsorship

The NFL has signed a multiyear sponsorship extension with Bose, completing a high-profile deal that includes pricey sideline exposure rights. Financial details were not released, but the deal is believed to be worth eight figures and will keep Bose as the official headphone and headset of the NFL. Bose has been an official league sponsor since '11, when coaches started using the company’s branded products on the sideline. The new deal also allows Bose to call itself the official sound and official home audio and speaker sponsor of the NFL. The extension was struck between NFL Chief Media & Business Officer Brian Rolapp and Bose Head of Global Media & Alliances Pat LaCroix.

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