Menu
Marketing and Sponsorship

Wichita State Planning Apparel Rollout With New Under Armour Deal Nearing

Wichita State signed an eight-year agreement with Under Armour last month, and WSU Dir of Marketing & Communications Kayla Blanding said she thinks the partnership is "going to surprise," and fans will be "happy with the final product," according to Paul Suellentrop of the WICHITA EAGLE. Blanding "visited the Under Armour campus earlier this month" to discuss future apparel plans, and the rollout of UA WSU gear "will be incremental as other contracts expire." Men's basketball "will remain with Nike" through the '17-18 season. For fans, UA products "will roll out as the teams come under contract." Blanding said that the Flying W logo, long a "trademark of baseball caps and recently adopted by softball, will grow to secondary use in other sports to complement WuShock, the Shocker mascot." WSU athletics will "diminish its use of the WSU wheat logo, which will primarily appear as a university symbol." The Flying W is "easy to reproduce on many products and easy to recognize, which gives it versatility more detailed logos lack." In the "early stages" of the contract, Blanding wants to "build WSU's look with its font, color schemes (especially yellow) and uniform style before coloring outside the lines." Over the past year, WSU "started to work in a new 'Wichita State' font for athletics that will be used on uniforms in all sports as they move to Under Armour." Blanding: "We need to establish our consistent brand first before we can get into the alternate uniforms and really branch out" (WICHITA EAGLE, 5/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/22/Marketing-and-Sponsorship/Wichita-UA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/22/Marketing-and-Sponsorship/Wichita-UA.aspx

CLOSE