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Marketing and Sponsorship

MLB's Apparel Deal With Fanatics, Under Armour Slated To Begin Earlier Than Anticipated

MLB’s apparel and licensing deal with Fanatics and Under Armour will be accelerated following Fanatics’ acquisition last month of VF’s licensed sports group that includes the Majestic Athletic brand. The deal, originally slated to take effect with the ’20 season, will now see the debut of licensed fan gear from Fanatics and UA in ’18 and the on-field uniforms from UA starting in ’19. “The timetable has been moved up. We’re really excited about the prospect of that change taking place more quickly than we originally thought,” said MLB Commissioner Rob Manfred on Thursday at the league’s quarterly owners' meeting in N.Y. (Eric Fisher, Staff Writer). In Lehigh, Jon Harris notes VF first announced the "agreement to sell the division to Fanatics on April 4." On Thursday, Fanatics and Under Armour indicated the VF Majestic plant in Palmer Township, which has been the longtime producer of on-field MLB uniforms, "remains an essential part of their partnership with MLB" (Allentown MORNING CALL, 5/19).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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