Goodyear Already Reaping Benefits Of Cavs Deal As James Dons "Wingfoots" Throwback

Goodyear's deal to place an ad on Cavaliers jerseys beginning next season is "paying off" already, as Cavs F LeBron James on Thursday "wore a throwback, Goodyear Wingfoots jersey" to practice, according to Joe Vardon of the Cleveland PLAIN DEALER. It was a No. 2 jersey with Cavs G Kyrie Irving's name "on the back." James said that he "just received the jersey this week as part of the Cavs' new partnership with Goodyear and Turner Sports." A Goodyear spokesperson said that each Cavs player was "given a jersey with his own name and number as a gift commemorating the new partnership." The spokesperson said, "The hope is always get exposure like this, but we had no idea he would be wearing it in post practice interviews." The Goodyear Wingfoots "were a professional basketball team and winners of the first championship in the National Basketball League" in '38. The jersey on James' back was from the '64 AAU championship Wingfoots team (Cleveland PLAIN DEALER, 5/19).