Applebee's' "Perfect Pairing" spot gained the most visibility of any commercial that debuted from May 8-14 during sports programming, a week dominated by NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via by Grey Global Group, netted 59.1 million impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV. It was the only linear spot run by the casual dining restaurant last week, and it generated an estimated $2.42M in ad value for the brand. It aired 24 times during NBA programming. Meanwhile, McDonald's was the NHL's top advertiser during the week, lead by "Inspiration" app offer. The brand spent $2.2M in advertising during NHL and NBA programming over the seven-day span.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (MAY 8-14)
|
| BRAND (SPOT) |
IMPRESSIONS
|
AIRINGS
|
| Applebee's Big and Bold Grill Combos ("Perfect Pairings") |
59,100,523
|
89
|
| McDonald's Signature Crafted Recipes ("Inspiration: App Offer") |
29,571,744
|
43
|
| Burger King Chicken Sandwiches ("Something Extra") |
24,447,379
|
83
|
| 2017 MINI Countryman ("Quotes") |
24,599,869
|
47
|
| Infiniti Spring Event ("Driving Test") |
24,069,605
|
201
|
