SBD/May 18, 2017/Marketing and Sponsorship

Lexi Thompson Skydives To Promote New Charity Supporting Wounded Navy SEALs

Golfer Lexi Thompson as part of a promotion of her new charity yesterday "rode a parachute down to the tee box attached to a Navy SEAL" ahead of the pro-am for the LPGA Kingsmill Championship, according to Randall Mell of GOLFCHANNEL.com. Thompson for the Lexi Legacy Challenge is "teaming with SEAL Legacy Foundation to raise money for the families of wounded and fallen Navy SEALs." Thompson "skydived with three Navy SEALs and a Red Bull skydiver, who filmed the jump." Red Bull is "one of Thompson’s sponsors." Thompson will be "adding to her playing wardrobe with this charity effort." She "wears pink on Saturdays in her continuing support in the fight against breast cancer." She will now "wear camouflage blue on Sundays as support of her new charity effort" (GOLFCHANNEL.com, 5/17). In Richmond, Vic Dorr Jr. noted Thompson will "wear a commemorative SEAL Legacy Foundation pin" through Veterans Day. Those who donate $25 or more to Lexi's Legacy Challenge will "receive the same pin" (RICHMOND.com, 5/17).

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