SBD/May 15, 2017/Research and Ratings

Overnight Ratings: Final Round For The Players Takes Hit With Lackluster Leaderboard

NBC yesterday drew a 2.6 overnight for the final round of The Players Championship, which saw 21-year-old Si Woo Kim win the event by three strokes over Ian Poulter and Louis Oosthuizen. That figure is down from a 3.1 overnight last year, when Jason Day took the win in a wire-to-wire effort. This year’s leaderboard had a lack of big names at the top, with World No. 1 Dustin Johnson finishing tied for 12th, Rory McIlroy tied for 35th, Day tied for 60th and Jordan Spieth missing the cut. The 2.6 rating also is down from a 3.9 overnight in ’15 for Rickie Fowler’s playoff win over Sergio Garcia and Kevin Kisner. The event drew a 2.6 overnight in ’14 for Martin Kaymer’s win. This marks the 14th straight week the final round of a golf event on broadcast TV has seen a decline, excluding the Zurich Classic, which had rain issues. While down from previous years, The Players still marks NBC's best figure for a non-major or non-Ryder Cup golf event since last year's event.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
"World of X Games: WSL"
5/13
ABC
2:30-3:30pm
0.5
Verizon IndyCar Series:
Grand Prix of Indianapolis
5/13
ABC
3:30-6:00pm
0.7
Bundesliga: Leipzig-Bayern Munich
5/13
Fox
9:30-11:30am
0.4
PGA Tour: Players Championship: Third Round
5/13
NBC
2:00-7:30pm
2.1
NHL Eastern Conference Finals:
Senators-Penguins: Game 1
5/13
NBC
7:00-10:30pm
2.0
NBA Western Conference Finals:
Spurs-Warriors: Game 1
5/14
ABC
3:30-6:00pm
5.6
PBR: Last Cowboy Standing
5/14
CBS
4:00-6:00pm
0.6
PGA Tour: Players Championship: Final Round
5/14
NBC
2:00-7:15pm
2.6
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