SBD/May 15, 2017/Research and Ratings

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  • Overnight Ratings: Final Round For The Players Takes Hit With Lackluster Leaderboard

    NBC yesterday drew a 2.6 overnight for the final round of The Players Championship, which saw 21-year-old Si Woo Kim win the event by three strokes over Ian Poulter and Louis Oosthuizen. That figure is down from a 3.1 overnight last year, when Jason Day took the win in a wire-to-wire effort. This year’s leaderboard had a lack of big names at the top, with World No. 1 Dustin Johnson finishing tied for 12th, Rory McIlroy tied for 35th, Day tied for 60th and Jordan Spieth missing the cut. The 2.6 rating also is down from a 3.9 overnight in ’15 for Rickie Fowler’s playoff win over Sergio Garcia and Kevin Kisner. The event drew a 2.6 overnight in ’14 for Martin Kaymer’s win. This marks the 14th straight week the final round of a golf event on broadcast TV has seen a decline, excluding the Zurich Classic, which had rain issues. While down from previous years, The Players still marks NBC's best figure for a non-major or non-Ryder Cup golf event since last year's event.

    The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    "World of X Games: WSL"
    5/13
    ABC
    2:30-3:30pm
    0.5
    Verizon IndyCar Series:
    Grand Prix of Indianapolis
    5/13
    ABC
    3:30-6:00pm
    0.7
    Bundesliga: Leipzig-Bayern Munich
    5/13
    Fox
    9:30-11:30am
    0.4
    PGA Tour: Players Championship: Third Round
    5/13
    NBC
    2:00-7:30pm
    2.1
    NHL Eastern Conference Finals:
    Senators-Penguins: Game 1
    5/13
    NBC
    7:00-10:30pm
    2.0
    NBA Western Conference Finals:
    Spurs-Warriors: Game 1
    5/14
    ABC
    3:30-6:00pm
    5.6
    PBR: Last Cowboy Standing
    5/14
    CBS
    4:00-6:00pm
    0.6
    PGA Tour: Players Championship: Final Round
    5/14
    NBC
    2:00-7:15pm
    2.6

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