Chinese Basketball Association team Liaoning Flying Leopards G Guo Ailun, who also plays for China's national team, is the "first Chinese player to be signed by Nike's Jordan Brand," according to Angela Doland of CREATIVITY-ONLINE. A spot from S.F.-based AKQA's Shanghai office "welcomes Guo into the fold of stars signed by Jordan, a move marking the 20th anniversary of the brand's entry into greater China." However, there are "no actual shots of Guo." The ad "opens on a custodian about to enter a mysterious chamber," and a voiceover from Michael Jordan can be heard saying, "Welcome to the spotlight." The custodian finds what "appears to be a museum-like locker room, which stores the jerseys, shoes and gear of other Jordan stars," such as Knicks F Carmelo Anthony, Clippers G Chris Paul, Bulls F Jimmy Butler, Clippers F Blake Griffin, Spurs F Kawhi Leonard and Thunder G Russell Westbrook. At the end, the custodian "hangs up the new uniform, Guo's." The Jordan brand is a "status symbol" in China (CREATIVITY-ONLINE.com, 5/12).
