Menu
Media

NFL Hires Perform Group To Market Digital Game Offerings Outside Europe, China

The NFL hired U.K.-based agency Perform Group to market its digital live game offering outside of Europe and China, the first time the league has tapped a third party to do so. The NFL is also in talks to hire a separate firm to market the Game Pass product in Europe. Outside the U.S., Game Pass carries live games, NFL RedZone and NFL Network. The offering is far more limited in the U.S. The league outside the U.S. has sold a low six figure number of subscriptions, about evenly divided between Europe and the rest of the world. “We are trying to get that number with this approach closer to four, five times where we are today, which would put us over a million subs in the next four to five years,” NFL VP/Int'l Media Michael Markovich. "For us, [Game Pass] internationally is the number one media driver for the next several years.” The new multiyear Perform deal does allow the agency to market some games on traditional TV, especially in Brazil, Asia and the Middle East. However, Markovich said the core of the new relationship revolves around Game Pass. The NFL expects to announce the agency for Europe after Memorial Day, he said.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/09/Media/NFL-Perform.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/09/Media/NFL-Perform.aspx

CLOSE