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Marketing and Sponsorship

Jazz President Starks Has Fun With Warriors' Utah Comments, Unveils #Nightlife T-Shirts

Jazz President Steve Starks during Game 1 of their Western Conference Semifinals against the Warriors tweeted a "new T-shirt bearing a #nightlife hashtag -- a direct jab" to Warriors players who had said there was a lack of things to do in Salt Lake City, according to Tamara Vaifanua of Salt Lake City-based KSTU-Fox. Salt Lake City-based retailer Fanzz is producing the shirts. Fanzz VP/Buying & Marketing Britten Maughan said, "We're proud of where we're from. We're proud of our team." He said Fanzz worked with Starks and Jazz Senior Designer and Art Dir Ben Barnes to "come up with a graphic that they thought would represent the Jazz brand well and still resonate with fans." Online pre-sales for the $10 T-shirt began yesterday afternoon on fanzz.com and UtahJazzStore.com. Fans can "buy them at Fanzz stores and Vivint Smart Home Arena" tomorrow, in "plenty of time to don them on Saturday for Game 3 at home." For every #nightlife T-shirt sold, $1 is donated to the Jazz' Five for the Fight charity, which "supports cancer research." Meanwhile, Fanzz Regional Manager Marcus Burrup said that business has been "booming at all their locations" after the Jazz defeated the Clippers in Round 1. Vaifanua noted jerseys are the "top sellers." Burrup said Fanzz has "had a lot of people asking" for C Rudy Gobert and F Gordon Hayward jerseys. He said F Joe Ingles is also "getting some attention," as are G George Hill and F Rodney Hood (FOX13NOW.com, 5/3).

THE GEEKS COME OUT AT NIGHT? NBC’s Jimmy Fallon last night noted the Warriors were a "little disappointed that they have to play the Utah Jazz because there's no night life in Salt Lake City." When Utah's tourism board "heard that, they put out a commercial to show off the hot spots for people to visit in Utah.” The broadcast then aired the “commercial” with the narrator saying, “Hey folks. Salt Lake City is sitting pretty. Our night life is heating up like a hot potato. Check out all our nifty establishments, like Mitt's Milk Bar. Hooter's, Utah's premier owl conservatory and of course, Lady Luck’s, where the gals start with their clothes on and end up with their coats on! Remember, what happens in Salt Lake City is fine to tell everyone” (“The Tonight Show,” NBC, 5/3).

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