SBD/May 3, 2017/Marketing and Sponsorship

Cowboys, Take Me Away: Elliott, Prescott Lead NFLPA Player Sales List For '16-17

Cowboys RB Ezekiel Elliott ended up No. 1 on the NFLPA Top 50 Player Sales List for FY ’16-17, becoming the first rookie to hold that honor. The list is based on total sales of officially licensed NFL player merchandise for the year that began March 1, 2016, and ended Feb. 28, 2017. Rankings include all NFL player-identified merchandise and products sold by more than 80 official NFLPA licensees via online and traditional outlets with retail sales exceeding $1.6B. Cowboys QB Dak Prescott finished No. 2 for year-end sales, while Patriots QB Tom Brady, who had held the top spot through the end of Q3, finished in the No. 3 position.

NFLPA Top 50 Player Sales List For FY '16-17
RANK
PLAYER
RANK
PLAYER
1
Cowboys RB Ezekiel Elliott
11
Steelers WR Antonio Brown
2
Cowboys QB Dak Prescott
12
Cowboys TE Jason Witten
3
Patriots QB Tom Brady
13
Texans DE JJ Watt
4
Cowboys WR Dez Bryant
14
Broncos LB Von Miller
5
Giants WR Odell Beckham Jr.
15
Cowboys QB Tony Romo
6
Seahawks QB Russell Wilson
16
Raiders QB Derek Carr
7
Eagles QB Carson Wentz
17
Raiders LB Khalil Mack
8
Packers QB Aaron Rodgers
18
Rams RB Todd Gurley
9
Patriots TE Rob Gronkowski
19
Raiders WR Amari Cooper
10
Panthers QB Cam Newton
20
Falcons WR Julio Jones
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