Menu
Marketing and Sponsorship

FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl. Financial terms of the multiyear extension were not disclosed. The deal will mark the continuation of the FedEx Air & Ground NFL Players of the Week and Players of the Year awards program. As part of the new agreement, FedEx will also have a “much closer tie” to the NFL's international games in London and Mexico, which includes signage, hosting and deliveries among other things, according to FedEx Senior VP/Integrated Marketing & Communications Patrick Fitzgerald. FedEx has been an NFL sponsor dating back to the ’00 season. Fitzgerald and NFL Senior VP/Sponsorship & Partnership Management Renie Anderson worked on the extension for their respective sides. Fitzgerald said, “By every measure, we have been very pleased with our relationship with the league.” Fitzgerald characterized discussions as “smooth” and “fair” on both sides. “We’re excited that we were able to get it done and move forward together.” FedEx consults with MKTG for its NFL and sports marketing efforts. The Air & Ground program is part of the FedEx Cares global giving initiative, and each week of the NFL season FedEx will make a $2,000 donation to the USO in the name of both the quarterback and running back selected by fans as the FedEx Air & Ground NFL Players of the Week. Fitzgerald said the extension “amplifies the reach” of FedEx Cares’ shipping platforms.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/26/Marketing-and-Sponsorship/FedEx.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/26/Marketing-and-Sponsorship/FedEx.aspx

CLOSE