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Marketing and Sponsorship

Kyle Schwarber, Andrew McCutchen Appearing In New MLB Campaign For Sheraton Hotels

Cubs LF Kyle Schwarber "will star" in the first of four digital videos from Sheraton Hotels & Resorts beginning May 2 as part of what the hotel chain is "calling the 'Beyond Influential' campaign," according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The campaign is tied to a partnership Sheraton has with MLB. The four videos "will appear" on MLB.com. Schwarber in the first video "will talk about the people in his life who have influenced him the most and have helped him to become a high-profile baseball star." Also appearing in the videos are Pirates CF Andrew McCutchen, free agent OF Shane Victorino and Baseball HOFer Dave Winfield (BIZJOURNALS.com, 4/21).

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