SBD/April 21, 2017/Media

Audience Analysis: Saturday Night Marks Fox' Second-Lowest UFC Viewership Yet

Fox on Saturday night drew just under 2 million viewers for "UFC on Fox 24," marking the net's second-lowest audience for a UFC card since it began airing telecasts for the MMA outfit in late '11. The primetime telecast, which featured a card headlined by Demetrious Johnson's defeat of Wilson Reis, was down sharply from last spring's UFC on Fox telecast, which drew 2.49 million viewers for a card headlined by Rashad Evans-Glover Teixeira. Despite the drop, the UFC card still finished ahead of competition from Game 2 of the Predators-Blackhawks Western Conference Quarterfinals on NBC. However, it was well below the 3.16 million viewers for Game 1 of the Grizzlies-Spurs Western Conference First Round series on ESPN.

AUDIENCE FOR SPRING UFC ON FOX PRIMETIME TELECASTS
#
DATE
HEADLINE FIGHT
VIEWERS (000)
3
5/5/12
Nate Diaz-Jim Miller
2,418
7
4/20/13
Benson Henderson-Gilbert Melendez
3,742
11
4/19/14
Travis Browne-Fabricio Werdum
2,529
15
4/18/15
Luke Rockhold-Lyoto Machida
2,745
19
4/16/16
Rashad Evans-Glover Teixeira
2,487
24
4/16/17
Demetrious Johnson-Wilson Reis
1,996

The chart below lists final audience figures from select recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Western Conference First Round:
Trail Blazers-Warriors: Game 1
4/16
ABC
3:29-6:09pm
3.7
6,519
NBA Western Conference First Round:
Thunder-Rockets: Game 1
4/16
TNT
9:17-11:43pm
3.0
5,161
NBA Eastern Conference First Round:
Bulls-Celtics: Game 1
4/16
TNT
6:40-9:17pm
2.9
5,138
NBA Eastern Conference First Round:
Pacers-Cavaliers: Game 1
4/15
ABC
2:59-5:37pm
2.5
4,036
NBA Western Conference First Round:
Grizzlies-Spurs: Game 1
4/15
ESPN
8:03-10:39pm
1.9
3,156
NBA Western Conference First Round:
Jazz-Clippers: Game 1
4/15
ESPN
10:39pm-1:12am
1.8
2,910
NBA Eastern Conference First Round:
Bucks-Raptors: Game 1
4/15
ESPN
5:30-8:03pm
1.6
2,592
NBA Eastern Conference First Round:
Hawks-Wizards: Game 1
4/16
TNT
1:09-3:52pm
1.5
2,581
PGA Tour: RBC Heritage: Final Round
4/16
CBS
3:00-6:00pm
1.4
2,274
"UFC on Fox 24":
Demetrious Johnson def. Wilson Reis
4/15
Fox
8:00-10:24pm
1.2
1,996
MLB: Dodgers-Cubs
4/10
ESPN
10:00pm-1:40am
n/a
1,817
MLB: Cardinals-Yankees
4/16
ESPN
8:00-11:26pm
1.1
1,759
NHL Western Conference Quarterfinals:
Predators-Blackhawks: Game 2
4/15
NBC
8:09-11:00pm
0.9
1,675
PGA Tour: RBC Heritage: Third Round
4/15
CBS
3:00-6:00pm
1.1
1,543
NHL Western Conference Quarterfinals:
Wild-Blues: Game 3
4/16
NBC
3:15-6:15pm
0.9
1,542
NHL Eastern Conference Quarterfinals:
Bruins-Senators: Game 2
4/15
NBC
3:00-6:15pm
0.7
1,120
UFC Prelims
4/15
Fox
6:00-8:00pm
0.7
1,105
NBA: Rockets-Clippers
4/10
TNT
10:43pm-1:12am
n/a
1,076
Liga MX: Club America-Queretaro
4/15
Univision
9:55pm-12:00am
0.5
1,070
NBA: Hawks-Pacers
4/12
ESPN
8:01-10:35pm
n/a
1,050
Liga MX: Tigres UANL-Chivas
4/11
UniMas
9:55-11:58pm
0.5
968
Liga MX: Club America-Necaxa
4/12
UniMas
9:55pm-12:00am
0.5
889
Liga MX: Tigres UNAL-Pumas UNAM
4/15
Univision
7:55-9:55pm
0.4
761
"World of X Games: Baltic Ski"
4/15
ABC
1:30-2:00pm
0.5
652
"World of X Games: Bike Project"
4/15
ABC
2:00-2:30pm
0.5
622
"Red Bull Crashed Ice"
4/16
NBC
1:30-3:00pm
0.4
598
MLS: Orlando City SC-Galaxy
4/15
Fox
2:45-5:00pm
0.3
346
EPL: Manchester City-Southampton
4/15
NBC
12:30-2:30pm
0.5
326
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