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Marketing and Sponsorship

Marketplace Roundup

In Jonesboro, Miya Garrett in Arkansas State's student newspaper reports the school has signed a seven-year, $11M "partnership extension with Adidas" that will keep it with the brand through the '22-23 academic season. The athletic department "initially held an agreement with an annual value of $345,000 and provided a promised value of $215,000" (Arkansas State University HERALD, 4/19 issue).

SAVE SOME FOR THE FISH: Michael Phelps is joining Colgate-Palmolive's water conservation awareness effort as a global ambassador. Phelps made the media rounds earlier this week to promote an effort that will help raise awareness for the "Save Water" program (Colgate-Palmolive).

THE SAFE BET
: MEDIAPOST's Wayne Friedman noted RSNs "maintain their popularity with advertisers -- and viewers." Barclays media analyst Kannan Venkateshwar said that ad sellout levels on RSNs "were at 80%" prior to MLB Opening Day. Across 29 RSNs, Venkateshwar said that there have been "six new advertisers with advertising deals worth more than" $1M. He added that some clients are "shifting budgets out of entertainment prime-time programming to sports" -- in part "due to concerns over brand safety" (MEDIAPOST.com, 4/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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