Menu
Franchises

Penguins Front Office Goes All In With Marketing Efforts During Stanley Cup Playoffs

While the Penguins are trying to become the first Stanley Cup champion to repeat since '98, the objective for the club's marketing group is to "put as much effort into creating a memorable event as the Penguins' show on the ice," according to Kevin Allen of USA TODAY. The Penguins began showing playoff games on the big screen outside of PPG Paints Arena in '08 after team VP/Marketing James Santilli "witnessed a Bassmaster fishing tournament showing the weighing of fish" on a similar type of screen. For tonight’s Eastern Conference Quarterfinals Game 5 against the Blue Jackets, fans will "begin staking out space" at 3:00pm ET for a 7:30pm start. Season-ticket holder Jackee Ging said that the Penguins have "created a new generation of younger fans with their efforts." Penguins President & CEO David Morehouse has "made it his tradition to wander into the crowd to give away two free tickets inside the arena to randomly chosen fans." As important as the big-screen tradition is, it is only "one element of playoff planning." Banners are "placed all over the city." In this round, "bus trips and plane trips to Columbus were planned." Promotional T-shirts and towels have to be "ordered for every game, even though no one knows how many games will be played." This year, the Penguins worked with Dick’s Sporting Goods to have 40,000 team yard signs "distributed around the area." The Penguins have 150 corporate partners, and Penguins Senior VP/Sales & Broadcasting Terry Kalna said he knows it is playoff time when “every single partner is totally available to come to whatever you invite them to" (USA TODAY, 4/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/20/Franchises/Penguins.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/20/Franchises/Penguins.aspx

CLOSE