SBD/April 19, 2017/Marketing and Sponsorship

Roush Fenway's Bubba Wallace Only Sponsored Through May In Xfinity Series

Wallace currently sits in fourth place in the Xfinity Series standings
NASCAR driver Bubba Wallace is currently fourth in the Xfinity Series standings, but he may have to end his season early, as he only has sponsorship through the end of May, according to NBCSN's Marty Snider. Wallace, who drives for Roush Fenway Racing, said, "Right now, I believe the last race planned is at Charlotte (on May 27), but we have the attitude that we're going to go to Homestead. We just have to figure out a couple of things." Wallace has finished sixth in five straight races, and he said the recent results "have to be helping." Wallace: "We’ve been carrying the Leidos colors on our car, so that has been pretty good, but we have four races left I believe to go out and get us a win. ... We’re all optimistic about it. I haven't really heard much as far as sponsorships, so that’s been one thing that’s kind of been lacking. But I'm not worried about it. My job isn’t to worry about sponsorships. My job is to go out there and drive the race car the best I can and get the best finishes we can” (“NASCAR America,” NBCSN, 4/18).

TURKEY TROT: FOXSPORTS.com’s Tim Durr noted Bass Pro Shops this week "along with the National Wild Turkey Federation will sponsor" Jamie McMurray’s No. 1 Chip Ganassi Racing Chevy for the Monster Energy NASCAR Cup Series race at Bristol Motor Speedway. Bass Pro Shops Founder & CEO Johnny Morris said that he is "excited about the opportunity to be back on McMurray’s car along with donating space to the NWTF, which is a national nonprofit organization dedicated to the conservation of the wild turkey and the preservation of our hunting heritage.” Meanwhile, Bass Pro Shops will “continue its sponsorship” of the fall Cup Series race at BMS (FOXSPORTS.com, 4/18).

HAT TRICK: Cup Series driver Austin Dillon has a “new sponsor this weekend” in New Era. The company “serves as an official partner with NASCAR but has never featured its logo as a primary sponsor on a car” (FOXSPORTS.com, 4/18).
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