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People and Pop Culture

BIG3 Hoops League Adds Amy Trask As CEO; Will Remain CBS Football Analyst

Former Raiders Chief Exec AMY TRASK has been hired as CEO of the new BIG3 basketball league. She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, spent nearly 30 years with the Raiders before leaving the franchise in '13. She joins the three-on-three hoops league effective immediately as it prepares to debut on June 25 at Barclays Center with an eight-team, half-court format. Trask will run the new league’s business operations and work with league President & Commissioner ROGER MASON JR. and co-Founders ICE CUBE and JEFF KWATINETZ on growing the league. "The focus should be on the game and the players, but the fact is that it does need a good solid business foundation that will allow it to succeed and that is something I can offer," Trask said. Trask currently works as a football analyst for CBS Sports Network and she will remain with the net in that role. "We will find a way to get everything done without sacrificing the quality of everything," she said. Kwatinetz said the league is counting on Trask’s business background to build the league. "She brings a skill that the rest of us don’t have," he said. The addition of Trask is the latest move for the BIG3, which recently announced FS1 will carry the league's inaugural season on tape delay. The format calls for the teams to travel to 10 cities during the season, playing back-to-back games each Sunday throughout the summer.

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