Menu
Marketing and Sponsorship

Marketplace Roundup

In N.Y., Maggie Haberman notes Golden Boy Promotions co-Founder & President Oscar De La Hoya is "broadcasting an ad to promote a Cinco de Mayo weekend match" between boxers of Mexican descent, Canelo Álvarez and Julio César Chávez Jr. The spot, being shown on DirecTV and Dish Network, "shows both men barreling through a concrete wall." De La Hoya said, "The idea of a wall was a direct hit to Donald Trump." He added, "This is letting him know that not every Mexican is what he’s stated they are. Mexicans are hard workers" (N.Y. TIMES, 4/11).

RECORD BREAKER: ADWEEK's Patrick Coffee noted the Jordan brand and creative agency R/GA, N.Y., "took the opportunity to celebrate" Thunder G Russell Westbrook breaking the NBA's single-season triple-double record on Sunday against the Nuggets. The resulting broadcast spot, which aired directly after the game, is both an homage to the previous record holder Basketball HOFer Oscar Robertson and a "recognition of Westbrook’s achievement (ADWEEK.com, 4/10).

FLYING HIGH: In South Carolina, Mandy Matney notes one of Boeing’s "most innovative, unique planes will make a special soaring appearance over Hilton Head this weekend." The company on Twitter announced that their 787-9 Dreamliner will "soar over the 18th green of RBC Heritage presented by Boeing on Saturday." Boeing has officially sponsored the event since '11. Last year, Boeing "extended a five-year title sponsorship of the Boeing Classic" through '21 (Hilton Head ISLAND PACKET, 4/11). Matney notes the centerpiece of Tito's Handmade Vodka sponsorship at the RBC Heritage is an "exciting new spot on the Heritage Lawn called Tito’s Stillhouse" (Hilton Head ISLAND PACKET, 4/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/11/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/11/Marketing-and-Sponsorship/Roundup.aspx

CLOSE