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Marketing and Sponsorship

Marketplace Roundup

USA Rugby has switched official outfitters, embracing Adidas in a multiyear deal. The governing body had previously worked with Australia-based BKL Sport. Adidas will be the primary creator and supplier of all training and competition apparel for the US national teams, in addition to age-grade teams and representatives sides such as the Collegiate All-Americans and Falcons (Ben Fischer, Staff Writer).

ALL BUY MYSELF: In Cincinnati, Steve Watkins noted FC Cincinnati will "open an expanded standalone retail store downtown." Club President & GM Jeff Berding said, "One of the reasons we’re doing this is because our merchandise sales were so successful last year. ... We’re responding to customer demand." The space is "four times bigger than FC Cincinnati’s small merchandise area on the ground floor of its headquarters building across the street from the new retail store" (BIZJOURNALS.com, 4/4). 

RUN FOR FUN: Richard Branson's Virgin Sport will run its first event in London later this month, and Virgin Sport Global CEO Mary Wittenberg said that the business is "now ready to do deals with sponsors." Wittenberg: "We will go fewer rather than more partners and try and integrate partners across our events, our content and eventually our community." A footwear and apparel sponsor "will be announced soon," and Wittenberg is also "looking for a director of business development who will be responsible for finding sponsors" (CNBC.com, 4/4). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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