SBD/April 4, 2017/MLB Season Preview

MLB Rolls Out 25 Sponsors For '17, With Salty Snack, Online Data Storage Categories Open

MLB is starting the ’17 season with 25 league-level partners. New this season are Coca-Cola in the soft drink category and Nathan’s Famous as MLB’s first-ever official hot dog. Coke replaced Pepsi at the league level, but some of PepsiCo’s brands remain. Gatorade, a sponsor since ’90, is still present in the sports/energy drink category. Gone, however, is Frito-Lay. That leaves the salty snack category open, but an MLB spokersperson said that the league is “in discussions” for a new brand to fill the category. The online data storage/data security category also is open for MLB this season, as EMC’s deal was not renewed once Dell bought EMC. MLB’s oldest league partner remains P&G’s Gillette brand, which started in ’39.

SPONSOR (KEY BRAND) CATEGORY RIGHTS
SPONSOR SINCE
Procter & Gamble (Gillette) Men's, women's shaving and grooming products
'39
Anheuser-Busch (Budweiser) Alcoholic, non-alcoholic malt beverages
'80
PepsiCo (Gatorade) Sports & energy drink, isotonic beverage
'90
MasterCard Credit card, payment system
'97
Nike Athletic footwear, athletic eyewear
'98
Bank of America Banking services and affinity card
'04
Taco Bell QSR, casual dining (postseason only)
'04
SiriusXM Satellite radio
'05
General Motors (Chevrolet) Foreign, domestic vehicle
'05
Scotts Lawn care
'10
T-Mobile Wireless service, hardware, tablets
'13
DraftKings Daily fantasy baseball
'13
Church & Dwight (Arm & Hammer) Laundry detergent, baking soda, dish cleaner
'14
Church & Dwight (OxiClean) Air freshener, pet care, dental care, nasal care
'14
Amazon Web Services Cloud storage provider
'15
Esurance Car insurance
'15
Falken Tire Tires
'15
The Hartford Home and group benefits insurance
'15
Starwood (Sheraton) Hotels, resorts
'15
Vixlet Social platform
'15
Papa John's Pizza
'16
New Relic Software analytics
'16
TuneIn Audio streaming
'16
Coca-Cola Soft drink
'17
Nathan's Famous Hot Dog
'17
Return to top

Related Topics:

MLB Season Preview

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug