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SBD/April 4, 2017/MLB Season Preview
A's, Giants Make Pitches To Millenials With Ticketing Platforms, Different Ballpark Choices
Published April 4, 2017
DIFFERENT FRANCHISE: In S.F., Ann Killion writes the A’s opened the season last night at Oakland Coliseum with a "very different vibe than they’ve had in the past." A's manager Bob Melvin said, "It does feel a little bit different. The whole process in the offseason, from committing to having a ballpark site to doing our ‘Rooted in Oakland’ commercials. There are more banners and pictures." Killion writes the A’s "finally have stopped with the woe-is-we attitude." They have "finally quit chasing" a ballpark in San Jose and, because of new league rules, have "stopped being satisfied to stuff their pockets with revenue-sharing cash." Killion: "The point is, the A’s finally are doing what their fans and some loud media types have been urging them to do for years: Stop pushing people away. Honor thy grand and glorious past" (S.F. CHRONICLE, 4/4). Also in S.F., Jill Tucker writes the A's are "driving their stake deeper into the community." A's President Dave Kaval said, "The fans feel and I feel we're in this together. We're just focused on the best ballpark in the country" (S.F. CHRONICLE, 4/4).
It's a party in the new Championship Plaza. Enjoy gourmet food trucks, games, more. It's part of the ballpark, up Section 114 & 120 ramps. pic.twitter.com/MZHk33utQw— Oakland A's 🌳🐘⚾️ (@Athletics) April 4, 2017
FOOD FROM THE FUTURE: In S.F., Justin Phillips noted the Giants last week "gave a glimpse of the food future at AT&T Park, one filled with 100 percent organic menus, ice cream sandwiches, deli and pub fare and some old-fashioned barbecue." The Organic Coup will become the first 100% certified organic vendor at AT&T Park. The menu "includes fried chicken sandwiches topped with cabbage slaw, plus tots and tenders." Popular Bay Area ice cream shop CREAM also "has a new kiosk headed to Section 130" (S.F. CHRONICLE, 3/30).