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MLB Giants' Hunter Pence Finding Ways To Grow Brand Through Presence On Social Media

Giants RF Hunter Pence has become a "bit of a social media guru with active followings across Twitter, Instagram, Snapchat and Facebook," as he "actively documents what’s going on in his world, giving new light to the meaning of player-fan engagement," according to Courtney Cronin of the SAN JOSE MERCURY NEWS. Through his self-created social posts, Pence is "giving the public more than just a glimpse at his life on and off the field." Pence "isn’t afraid to show the depths of his personality, a stratosphere many athletes aren’t willing to venture into." Pence: “You open a lot of doors when you show your personality and let that shine." Pence this offseason married Alexis Cozombolidis, who has "worked for IGN, Twitch and has taken her talents to YouTube." Pence said, "She’s opened up my mind to creating, how important that is, and how good it is for your soul to try and create something. It just feels good." He added, "Before social media, the power of the pen was huge and whatever [the media] wrote down was all anyone had to read. Now we can say whatever we want. You have to be very careful what you say but it’s also very powerful. You have the opportunity to share your message, to communicate whatever it is you’re comfortable with" (MERCURYNEWS.com, 3/29). 

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