Leading up to this weekend's women's Final Four, advertisers have spent more than $9.2M in advertising during the women's NCAA Basketball Tournament broadcasts on ESPN's various platforms, according to an SBJ/SBD analysis of iSpot.tv data. There were 203 different brands that have generated 357 unique ads and 1,845 total airings during that span. The NCAA itself has made up more than 9% of all estimated ad spending. Pizza Hut's "Pie Tops" spot, created by Droga5, L.A., and featuring Grant Hill, has aired a tournament-high 59 times. Also see iSpot data from the men's tournament headed into the Final Four.
|
TOP TV SPENDERS DURING NCAA WOMEN'S TOURNAMENT TELECASTS
|
|
BRAND (UNIQUE ADS)
|
SPOTS (PRIMETIME)
|
ESTIMATED SPEND
|
|
NCAA (7)
|
128 (52)
|
$847,341
|
|
Capital One* (6)
|
73 (35)
|
$743,132
|
|
Pizza Hut* (1)
|
59 (25)
|
$349,750
|
|
U.S. Army (3)
|
22 (8)
|
$281,919
|
|
Northwestern Mutual* (3)
|
23 (11)
|
$276,924
|
|
Dick’s Sporting Goods (1)
|
36 (11)
|
$260,168
|
|
Arby’s (5)
|
67 (35)
|
$189,730
|
|
Kybella (2)
|
18 (5)
|
$175,654
|
|
Audi (1)
|
37 (13)
|
$144,459
|
|
LifeLock (2)
|
14 (7)
|
$141,792
|
|
TOP ADS DURING NCAA WOMEN'S TOURNAMENT IN TERMS OF TV VALUE
|
|
BRAND
|
SPOT
|
SPOTS (PRIMETIME)
|
ESTIMATED SPEND
|
|
Pizza Hut*
|
"Pie Tops"
(featuring Grant Hill)
|
59 (25 )
|
$349,750
|
|
Dick's Sporting Goods
|
"Open Everywhere App"
(featuring Romare)
|
36 (11 )
|
$260,168
|
|
NCAA
|
"Opportunity"
(featuring Jerry Rice)
|
24 (9 )
|
$195,266
|
|
NCAA
|
"Kids"
|
24 (12 )
|
$188,695
|
|
NCAA
|
"Opportunity"
|
24 (10 )
|
$184,970
|
|
NCAA
|
"Done"
|
23 (7 )
|
$160,311
|
|
Northwestern Mutual*
|
"Half"
|
12 (6 )
|
$145,337
|
|
Kybella
|
"Ancestors"
|
16 (3 )
|
$145,100
|
|
Audi
|
"Monster" (S5 model)
|
37 (13 )
|
$144,459
|
|
U.S. Army
|
"Microdrone"
|
11 (4)
|
$140,978
|
NOTE: * = Official NCAA partner.
