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Marketing and Sponsorship

Marketplace Roundup

YAHOO FINANCE's Daniel Roberts reported the Dolphins’ deal with DraftKings "expired" after Super Bowl 50 in '16 and was "not renewed." The Dolphins "do not currently have" any DFS partner. There are also additional NFL teams that "did not renew their deals with DraftKings when they expired: the Falcons, Raiders, Steelers, and Titans." As for FanDuel, the Rams "did not renew" when the team moved to L.A. (FINANCE.YAHOO.com, 3/29).

EVERYTHING'S BIGGER: TEXAS MONTHLY's Chris O'Connell in a cover story notes Rockets G James Harden is "no longer just an excellent basketball player, he is an entertainment brand, with a unique look and a style to match his game." With Tim Duncan’s retirement after last season, Mavericks F Dirk Nowitzki’s career winding down and Cowboys QB Tony Romo’s anticipated departure, Harden may just be the "hottest sports star in Texas." O'Connell notes when Harden had to choose a name for a limited edition of his Adidas sneaker, he decided, as a tribute his mother, Monja Willis, to "use a phrase from that letter that summed up the ambition she’d instilled in him." It was “Imma Be a Star" (TEXAS MONTHLY 4/'17 issue).

ENJOY THIS AD: RE/CODE's Kurt Wagner noted Twitter is going to start "making some money from Periscope, its livestreaming video service." Twitter will begin "selling pre-roll video ads to run ahead of some Periscope content." Ads will also "run before Periscope videos that are no longer live but still on Twitter." The ads are powered by Amplify, Twitter’s "existing pre-roll video ad product, which the company uses to run short commercials ahead of popular video, like NFL or NBA highlights" (RECODE.net, 3/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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