Menu
Franchises

Chiefs Find Early Success Airing Games In St. Louis TV Market, Eye Return For '17 Season

The Chiefs "dipped their toes" into the St. Louis market last season, and the results were encouraging enough that the team "plans more of the same" in '17, according to Jim Thomas of the ST. LOUIS POST-DISPATCH. Every Chiefs preseason game was "televised in St. Louis" and all regular-season games were "carried on local radio." Chiefs President Mark Donovan said, "Our preseason games rated very well, better than the other teams that had preseason games in the market." Donovan said radio also "did very well." After the Rams left for L.A., the NFL "basically declared St. Louis an 'open' market." As a result, the Bears also "televised all of their preseason games locally" and the Cardinals "aired their regular-season games on St. Louis radio" as well. Donovan noted that more Chiefs regular-season games were "televised in St. Louis than any other NFL team" in '16. He said that the expectation is that St. Louis will "remain an open market in terms of radio and TV." Donovan: "We got a really positive response from the corporate community in St. Louis. We've had discussions with multiple organizations there about ways we can work together." He added, "I would expect we'll have something to announce in the next year with a St. Louis-based company partnering with the Chiefs (in terms of advertising or sponsorship)." Donovan said that the Chiefs "experienced a slight increase in season-ticket sales from the St. Louis area" and a "significant increase in group or corporate ticket sales for individual games." The increase has come "without anything resembling aggressive marketing." Donovan: "Not just advertising and media, but how do we become part of that community?" (ST. LOUIS POST-DISPATCH, 3/29).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/29/Franchises/Chiefs.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/29/Franchises/Chiefs.aspx

CLOSE