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Marketing and Sponsorship

Marketplace Roundup

In Phoenix, Steven Totten noted a limited edition, official Final Four bobblehead "has been released for the first time” ahead of this weekend’s event in Phoenix. Only 144 “have been produced” by the Milwaukee-based National Bobblehead HOF and Museum. HOF co-Founder and CEO Phil Sklar said, “Our goal is to sell out by the end of the Final Four. A lot of it will depend on the teams that make it and whether we can reach their fans" (BIZJOURNALS.com, 3/27).

GOLDEN BREW: In San Jose, Jay Brooks noted S.F.-based Anchor Brewing has “taken its California Lager and rebranded it for the remaining months of the basketball season as Golden State/ Golden Lager to celebrate” Warriors fans. Through June, the special six-packs “will be sold in new California Lager Golden State Warriors packaging that features the team’s logo and the tagline ‘Raise Your Anchor Dub Nation’” (MERCURYNEWS.com, 3/27).

SITTING THIS ONE OUT: Hockey writer Juha Hiitelä on Twitter reported Maple Leafs C Leo Komarov "won’t play for Finland" in the '18 PyeongChang Games, even if NHLers go, due to a "sponsorship deal" with an online betting company. The deal violates the Finnish federation's "sponsorship deal with [a] government betting and lottery company which has gambling monopoly in Finland” (TWITTER.com, 3/27).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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