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Marketing and Sponsorship

Marketplace Roundup

Polish tennis player Agnieszka Radwanska inked an endorsement deal with her home country’s top oil and gas producer, Lotos, and will wear its name on her visor during WTA Tour play. Radwanska is represented by WME-IMG and has signed three other deals in the last six months -- Polish cosmetic company Inglot, Srixon and Polish real estate developer Profbud (Daniel Kaplan, Staff Writer).

NO TEARS: Golf Channel's Geoff Shackelford said of Shell ending its title sponsorship of the PGA Tour Houston Open, "It's nothing to be sad about ...  but this is a company that has been so great to golf. ... They just have different priorities. .. The Houston Open is now in excellent condition" ("Morning Drive," Golf Channel, 3/27).

GEAR UP: In N.Y., Scott Cacciola noted every year college basketball teams are "outfitted with more shirts, sweats and sneakers than they can possibly wear in a season." The players "receive gear -- so much gear -- and the NCAA allows them to give it away." They just "can't sell it." Cacciola: "Sweatshirts wind up going to moms and dads. Shorts get shipped off to siblings. Old sneakers are handed out to pals back home -- whether they fit or not." At Michigan, where the university has an apparel deal with Nike, some players said that they had "received as many as 13 pairs of Jordan brand sneakers this season" (N.Y. TIMES, 3/26).

TEEING OFF: FedEx and Junior Achievement Worldwide are set to launch the FedEx Junior Business Challenge, a program in conjunction with the PGA Tour to help empower young entrepreneurs. The effort is an extension of the JA Company Program and will serve as a platform to provide select JA students the opportunity to showcase their business concepts at designated PGA Tour tournaments this season for a chance to generate a $75,000 donation from FedEx to further support youth entrepreneurship (FedEx).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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