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Events and Attractions

Secondary Ticket Market Seeing Lower Final Four Prices With Arizona's Sweet 16 Exit

Tickets to the Final Four have been "sold out for months," but the secondary market dipped after Arizona's loss in the Sweet 16, and Phoenix's Final Four became "one of the cheapest in years," according to Alden Woods of the ARIZONA REPUBLIC. According to SeatGeek data, three-game passes "sold for an average of $871 online" as of yesterday afternoon. The "cheapest all-weekend ticket was available at $540." On StubHub, the same tickets had a "median asking price of $700." Woods notes that is "more expensive than the average SeatGeek ticket price at last year's Final Four in Houston, $803," but "much cheaper than" the '15 championship in Indianapolis, when "prices rose to $1,256." Much of the "reason for the lower prices is Phoenix's location." A quarter of all Final Four tickets sold on SeatGeek "have been sold to Arizona residents." None of the four remaining teams "have campuses within 1,200 miles of Phoenix." Through the NCAA Tournament's first week, prices were "held up by the hopes of a local fan base." But in the days following Arizona's Sweet 16 loss, the "median asking price for Final Four tickets on SeatGeek dropped from $949 to $871" (ARIZONA REPUBLIC, 3/27).

LESS IS MORE: The WALL STREET JOURNAL's Jason Gay wonders if it is "time for the Final Four to downsize." Not in terms of the number of teams, but rather "downsizing the room. The stadium. The Final Four host." Once again, the Final Four "will be played in a gigantic tuna can: University of Phoenix Stadium." He adds, "This is silly. I really like the Final Four. But its gigantic tuna can worship is passe -- and needs to end." As "gimmicks go, it's an interesting one. And surely lucrative, which is a top NCAA priority." But the gimmick "has had its moment." Gay: "Now it's time to get small" (WALL STREET JOURNAL, 3/27).

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