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U.K.-Based Soccer Publisher Copa90 Prepares For U.S. Takeover With Help From Turner

U.K.-based soccer publisher Copa90 is "ready to take on the U.S. as interest in soccer grows in the country, with an assist from Turner," according to Sahil Patel of DIGIDAY. Last month, Turner’s international arm "led a new round of funding in Copa90 parent Bigballs Media, with expansion into international markets -- and especially the U.S. -- a major reason cited for the investment." Today, roughly 20% of Copa90’s total audience -- which "includes 14 million followers and 76 million monthly video views across Facebook, YouTube, Snapchat and Instagram -- is in the U.S." Bigballs Media CEO Tom Thirlwall said, "When you have 50,000 people attending MLS games in Atlanta -- which is a brand new soccer city -- we know that our time is now to expand." Since the Turner investment was announced, Copa90 has "already collaborated with both CNN and Bleacher Report." For instance, Copa90 "recently produced a 13-minute documentary about Russian soccer fans’ anticipation" of the '18 FIFA World Cup. With Bleacher Report, Copa90 "struck a deal with Pepsi to create 150 pieces of social content for the UEFA Champions League" (DIGIDAY.com, 3/22).

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