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Marketing and Sponsorship

Marketplace Roundup

In Charlotte, Erik Spanberg noted South Carolina’s "unexpected success" in the NCAA Tournament has led to a "surge in T-shirt and memorabilia sales." Since the second-round win over Duke, South Carolina sales on Fanatics have "jumped by 320%." The "top-selling market in the nation" for South Carolina gear is Charlotte, followed by Atlanta. A Fanatics spokesperson said that the Sweet 16 South Carolina T-shirt was the "top-selling item for any college team on the site on Monday" (BIZJOURNALS.com, 3/22).

MILK DOES THE BODY GOOD: In Indianapolis, Jim Ayello notes IndyCar driver Ed Carpenter "ventured out to Whiteland’s Kelsay Farms to help launch the 'Winners Drink Milk' campaign." The idea behind the campaign is to get people to "celebrate victories, big and small, by drinking milk -- just like drivers do after winning the 500 -- and posting it on social media with the hashtag #WinnersDrinkMilk." The American Dairy Association Indiana has promised to "donate $100 per victory video or photo posted on social media, up to $25,000, to support trauma and emergency patients at IU Health Methodist Hospital" (INDIANAPOLIS STAR, 3/23).

DANCE IT OFF: In Baltimore, Jeff Barker notes ballet dancer and Under Armour endorser Misty Copeland yesterday "reaffirmed" her support for UA six weeks after "publicly asking it to 'clearly communicate; its support of diversity." Copeland visited UA HQ before "heading to the brand house to sign copies of her new health and fitness book." Copeland: "They wouldn’t have me, a black woman, and they wouldn’t have these incredibly diverse athletes, and people that work with Under Armour, if they didn’t have these same values" (Baltimore SUN, 3/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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