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People and Pop Culture

Minding My Business: White Sox Senior VP/Sales & Marketing Brooks Boyer

Name: Brooks Boyer

Position: White Sox Senior VP/Sales & Marketing

Where I’m from: Concord, Mich.

Where I call home: Downers Grove, Ill.

Focusing on right now: Opening Day 2017 and fun at the ballpark.

A must for a new hire: Have fun and don’t screw it up. From time to time, when the situation warrants, a different word makes it into the phrase. I say it to every single one of them. Baseball is fun and we are blessed to work in sports. Fans attend our games to get away from life’s challenges. People are hired here to be themselves and we want them to be aggressive, but do their best not to screw too many things up. The message is simple.

Best advice: Always be prepared, always follow up, always have a backup. Follow this and you cannot go wrong.

Exec I admire: Blackhawks President & CEO JOHN MCDONOUGH. I respect the tunnel vision on the execution of a business plan and never being satisfied with the status quo. I admire that.

Best book I’ve read this year: Anything I read with my 7 year old

First thing in the morning: Check my phone. Seriously, who doesn’t?

Talking Tech: I'm keeping an eye on OTT delivery of sports and how it will shift how fans consume their sports.

Must-have music: I am a hip hop and pop guy, but if called into action, could probably bust out a lot of High School Musical.

Food for thought: I am biased, but nothing beats Chicago when it comes to restaurants. Steaks at Gibson’s, Chicago Cut, Maestros or Ditkas; Italian at any Francesca’s; and a Bertucci double cheeseburger.

How I unwind: I enjoy watching my kids play the sports that they love. Coaching the kids in basketball is my way of being on the court and experiencing the game with them. Lots of life lessons to be learned and shared. Any time with the family, even if doing very little, is the best way to unwind, unless it is helping with homework.

A day in the life: No day is normal. They all start early, as I am not a big fan of traffic. At work, we are constantly looking for ways to improve our game experience and fan engagement, build stronger relationships with our fans, sponsors, viewers and listeners while always making sure we are true to the White Sox brand. We are embarking on an interesting rebuilding process. If you don’t like a challenge, stay home. When I get home, it is “dad time.” Coaching and being a taxi driver/spectator dominate the nights. Luckily, with six kids ranging in age from 7 to 15, I get to experience bit of everything and wouldn’t trade it for anything.

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